The HUMAIN UX Playbook
The HUMAIN UX Playbook is a practical guide to designing ethical, AI-augmented interfaces—where human oversight, inclusivity, and transparency shape real-world AI experiences.
Read our trail-blazing research
See the real-world application of our expertise. Each study demonstrates our process, innovation, and ability to drive business transformation.
AI-Powered Experience Design
What Is the Next Step for AI Interfaces?
Understanding user intent is key to smarter AI. This article explores how AI interprets commands and strategies to make interactions more accurate and intuitive.
Designing for Trust: How AI Shapes User Confidence in Digital Interfaces
Trust is the foundation of AI experiences. This article explores how transparency, control, and human-centered design create AI interfaces users can rely on—principles we apply across Viamagus' AI-augmented solutions.
Are UX Roles Still Relevant in the AI Era?
AI is reshaping UX. Explore how design and research practices are evolving to meet the demands of intelligent, user-centered experiences.
Reinventing UX in the Age of Conversational AI
The future of UX is hybrid. Explore how conversational AI and visual design can work together, balancing intelligence, usability, and user agency.
Considerations for AI Accessibility
AI can empower accessibility—but only if designed inclusively. This article explores the risks of bias, ethical AI practices, and Human-in-the-Loop strategies that make digital experiences accessible to all.
Artificial Intelligence Glossary
Navigate AI with confidence. This glossary explains key concepts, clarifies complex terms, and provides context to help you stay ahead in the evolving AI landscape.
Experience Design Foundations & Systems
UX Accessibility: An Introduction to the Topic
UX accessibility isn't optional—it's foundational. This article explores why inclusive design matters and how UX teams can embed accessibility into modern digital experiences from the ground up.
Common UI Patterns for Web Applications
UI patterns are proven solutions to common design challenges. This article highlights 10 widely used patterns that consistently enhance usability and create seamless digital experiences.
Embracing Sustainable Design
Digital innovation comes with a footprint. This piece examines how thoughtful design choices can help build a more sustainable and responsible web.
The User Experience Evaluation Matrix: Redefining Usability in the AI-powered Digital Age
Traditional usability metrics fall short in AI-powered products. This article introduces the UXE Matrix—a holistic, context-aware framework designed for evaluating modern, intelligent digital experiences.
Bridging Gaps in Usability: Enhancing Assessment Metrics in the Digital Era
Usability is central to digital product success. Grounded in ISO human-centric design standards, this article explores why continuous usability testing is critical to building effective, user-friendly products.
The Art of Hue: Colors Shaping User Experience
Color is a silent persuader. This piece examines how strategic color use impacts user perception, engagement, and product consideration in digital interfaces.
Best Practices in Data: Elevating Enterprise Application Design
Smart data design drives enterprise productivity. This article explores how clear structure, automation, and intuitive visualizations reduce cognitive load and improve usability in enterprise applications.
Behavioral Science & Experience Innovation
The UX Edge: Leveraging Behavioral Science Theories
Behavioral science shapes better UX decisions. This article explores how understanding user biases and decision-making improves trust, usability, and engagement in financial digital products.
Gamification in Fintech: Transforming Financial Services with Playful Precision
Gamification is reshaping fintech experiences. This article explores how behavioral science–driven game mechanics can boost engagement, financial literacy, and responsible money management.
Transforming Mutual Fund UX: The Power of AI and Behavioural Science
This report uncovers how Indian investors think and decide, using AI and behavioral science to drive engagement, loyalty, and growth in mutual fund apps.
Exploring Crossroads: Behavioral Economics and User Experience
Behavioral economics offers powerful tools for better UX. This article explores how ethical, behavior-aware design shapes more intuitive and responsible digital experiences.
Exploring User Investment Behavior: Mutual Fund Investment in India
This research examines why India's investment potential outpaces its AUM-to-GDP ratio, using behavioral science to uncover how investor attitudes shape growth in mutual funds and digital platforms.
The 'Fin-Scape': Insights into Indian Investment and Mutual Fund Landscape
This study examines why India's investment potential outpaces participation, using AI-driven analysis and user research to uncover investor behavior and shape more user-centric mutual fund platforms.