Our Process
Before we draw a single pixel or write a single line of code, we review your business goals to ensure we’ve crafted a plan to achieve them. Whether you’re racing towards a hard deadline, building the first product of its kind or leapfrogging a competitor, we work with you to understand what will make our partnership successful.
Discover
Understand
We kick-off with the initial brief from you to understand the vision, requirements, preferences and target audience(s)
Initial Research
We analyse your existing product (if applicable) to identify features that are working well and others that need improvement
Research
Competitor Analysis
We research your competitors to understand what they are doing well, and identify areas where we might need to learn from them and also zero in on our differentiators
User Research
We conduct qualitative & quantitative user research, and market research in order to identify other gaps and opportunities for the product, as well as for improving the user experience
Distill
We churn all the information from the previous steps to prepare our recommendations based on best UX practices, storyline / content and priority
UX Design
Personas
We create Personas to empathise with the target users in order to design the best possible user experience for them
User Flows
Create user flows to arrive at the optimum navigation & content consumption experience, as well as brainstorm possible new ideas which might add value from usability / user experience / business value points of view
Priority Diagrams
We get into the details and prioritise each part of the application with a focus on the user’s expectations / requirements
Wireframes
We prepare wireframes of the product and collect feedback
UI Design
UI Research
We study the current trends and prepare examples and suggestions based on the business requirements, target audience and industry
Design Iterations
We finalise the design language based on iterations and client feedback
Design Guidelines
We finalise the design guidelines for consistency
Clickable Prototype
We make the designs seem realistic by making it interactive and test the designs for finding usability issues. (Clickable XD / Zeplin / Figma prototypes for feedback)
Tech
Agile
We finalise the tech stack and plan engineering sprints
Develop
We start building the product and conduct demo days for feedback at the end of each sprint in order to make improvements and catch issues early
Test
We test the product for functionality and errors for a more refined final user experience
Launch
Go Live
Once the product is through the testing phase, we move to production infrastructure and prepare for going live!
Support
Post Go Live Support
The only constant is change, and our support teams enable you to continuously improve and grow your product, and take it from strength to strength
